It's been 50 years since the House of Decor started business in Rochester. Bill Roe says it's thanks to the great community that it's still thriving. 

Founded by Bob and Freda Roe in 1971, the couple started at a smaller building on East Eighth Street. 

Bill used his expertise to grow the 'wallpaper and paint store' into more when he started providing providing flooring, tile, drapery, blinds, and interior design services. In 1990, Bill moved the store to its current location at 401 East 9th Street. 

Having recently turned 71, Roe still has no plans of retiring in the future and enjoys his working in the office and managing his business. 

Roe gives credit to the communities support for allowing his business to thrive for five decades. 

Roe says the importance of supporting local is not just helping small businesses stay open, it's helping the community stay alive.