The Affordable Hearing Store of Rochester, based in Rochester, has announced plans to open an Affordable Hearing office at 300 E Broadway, Suite 104 in Logansport. 

This will be a third location in Indiana for the chain that sells top brands of hearing aids at half the typical price, saving their customers an average of $2,506 per pair.

Licensed Hearing Aid Dealer and owner, Chuck Smith of Kewanna said his decision to open a store in Logansport was easy: “Too many people who would benefit from hearing aids can’t afford them, and even the people who can, deserve a better deal.”

“It’s not the price of the hearing aids that make them expensive, it’s the mark-up and overhead,” Smith explained.

Affordable Hearing has developed a low overhead business model that allows them to lower the price and make it up in volume.

“80% of the people who need hearing aids don’t have them and the number one reason is the price,” says Smith.  

Five levels of products and their prices are displayed in their stores and on their website, www.MyAffordableHearing.com, ranging from the most basic to the most advanced. All the hearing aids are digital, programmable, and available in a wide variety of styles from tiny, nearly invisible, in the ear to the high power behind the ear models.

Renovations should be completed for an early May opening.