Prom dress sale and alterations hosted by Brain Washed 70's in upcoming two day event at The Times Theater

Just in time for prom season, a prom and formal dress flash sale is coming to The Times Theater lobby on April 5 from 5 p.m. to 7 p.m. and April 6 from 1 p.m. to 6 p.m. 

Small business owner Zoie Bella is heading the event with her business Brain Washed 70's.

Bella said this is her second year doing the prom flash event, with last year's event being in Mentone. Bella said she hopes this year's event being in Rochester will have the same successful outcome as the 2023 event in Mentone. 

Bella's business Brain Washed 70's is known for providing sustainable fashion for an alternative lifestyle, selling vintage and tie dye fashion, along with formal dresses for weddings and prom. 



For anyone wanting to clean out their closet this spring, donations are also still being accepted for the event. Bella says those wanting to donate can do so by messaging her on their website, brainwashed70s.com, to arrange a pick-up time. Bella has arranged selected times for drop-off locations at The Times Theater in Rochester and The Good Living Market in Warsaw. 

The two day dress sale will have around 200 or more dresses from all sizes to choose from. Bella is asking those who are wanting to attend to pre-register on their business website. The event will have two seamstresses on hand for alterations.